MotherJones.com
In November 1993, Mother Jones became the first general-interest magazine in the country to offer its content online.
Audience and Traffic
MotherJones.com’s audience is, not surprisingly, highly educated, mature, progressive-minded, financially balanced, and environmentally/politically/socially engaged. In short, MoJo readers are thought-leaders and influencers.
| Gender | |
|---|---|
| Female | 52% |
| Male | 48% |
| Age | |
|---|---|
| 18-24 | 6% |
| 25-34 | 17% |
| 35-44 | 16% |
| 45-54 | 22% |
| 55-64 | 20% |
| 65 and over | 13% |
| Education | |
|---|---|
| 77% have earned a bachelor degree or better | |
| Some College | 20% |
| Bachelor Degree | 29% |
| Post-Graduate Study and/or Degree | 48% |
| Household Income | |
|---|---|
| $51,000 - $100,000 | 15% |
| $101,000 - $250,000 | 15% |
| > $250,000 | 20% |
Note: 17% of respondents declined to state income.
Source: Mother Jones in-house email and online surveys, summer 2010
Traffic at MotherJones.com has increased exponentially since the site launched its first significant redesign in 2007. The new state-of-the-art site launched in 2009 is optimized for search, and includes community, podcasting and video components, and an overall advanced, yet simple user experience.
| Monthly Traffic Statistics | |
|---|---|
| Unique Visitors: | 1,300,000 |
| Page Views: | 3,500,000 |
| Available Ad Impressions: | 10,500,000 |
| Time on Site: | 3:13 minutes |
Source: Google Analytics, January - June 2010
Expanded Mother Jones Universe
84.3% of MotherJones.com users do not subscribe to the print version of Mother Jones magazine.
Additional Demographics
Please click the following link for additional demographics: MOTHERJONES.COM DEMOGRAPHICS
There are a number of ADVERTISING OPTIONS for you to choose from.
Click here to contact a sales representative or to request a media kit and/or rate card.
Format Options and productions specifics
MotherJones.com accepts a wide variety of IAB standard ad units in both standard and rich media formats. For more information or to request a media kit, please contact us.
Please click the following link for our digital specs: DIGITAL SPECS
Ad Units Available on Home Page
Ad Units Available on Article Pages and Blogs
Click here to download the media-kit (PDF 2MB).