Stand-Alone Emails

A "stand-alone" email is a terrific way to deliver your custom-tailored message exclusively to Mother Jones' 110,000+ opt-in email subscribers.

Mother Jones stand-alone emails are popular with advocacy/cause-related organizations, new consumer goods offerings, movies, books, and environmental/green products and services.

Please click the following link for our Stand-Alone specs: STAND ALONE SPECS.

Audience

  • 50.4% Female
  • 49.6% Male

Mature
  • 78.5% are over 35>
  • 43.9% are over 55

Highly Educated
  • 96.7% attended college
  • 75.7% have a bachelor's degree or more
  • 35.4% completed post-graduate study

Married or in a partnered relationship: 59.1%

Financially Comfortable
  • 54.9% > $50k HH
  • 35.0% > $75k HH
  • 22.0% > $100k HH

Investment Portfolio
  • 34.1% over $100k
  • 61.8% consider "values based/socially responsible criteria" when making investment decisions

Annual Non-profit Giving
  • 52.0% over $250
  • 38.0% over $500

Online
  • 74.0% spend more than 10 hours per week online
  • 72.6% use the internet for political action
  • 63.0% book travel online more than three-quarters of the time
  • 68.0% have made 7 or more purchases online in the last 12 months

Environmentally Engaged
  • 78% would consider purchasing a hybrid, electric, or alternative fuel vehicle
  • 94% use energy efficiency or other environmental criteria when purchasing home products

 

Sony Stand-Alone Email


Feeding America Stand-Alone Email


Alaska Wilderness Stand-Alone Email


HSUS Stand-Alone Email
 If you're looking to reach a socially and politically engaged audience, this is it:

  • 73.4% Voted in federal, state or local election
  • 70.3% Contacted an elected official about some matter of public business
  • 45.3% Actively worked as a volunteer (non-political)
  • 43.0% Donated money to a candidate or campaign
  • 40.5% Contacted a media outlet such as a radio or television station, magazine, or newspaper
  • 38.2% Took an active part in a local or national civic issue
  • 15.9% Wrote something that has been published

Performance

 
Open Rate
Click-Thru Rate
All sectors
14.65%
2.01%
Environmental
16.25%
3.92%
Health
13.80%
1.60%
Internationals
14.58%
1.51%
Rights
15.85%
3.10%
For profit
14.36%
1.29%
Aid
14.54%
1.79%
Politics
13.67%
4.47%

 

Please click the following link for additional demographics: MOTHER JONES NEWSLETTER DEMOGRAPHICS.

 

Rates

Publisher/Non-profit:$80.00 CPM
General: $115.00 CPM

 
 

SOURCE: Summer 2010 Survey Monkey Email Survey