They get no recording contracts, but $125,000, good publicity, and a trip to San Francisco.
These folks are seriously idol-worthy:

2007 Goldman Prizewinners

From left, front row: Julio Cusurichi Palacios secured a rainforest reserve in Peru. Sophia Rabliauskas halted logging in Canada. Tsetsegee Munkhbayar shut down mines polluting waterways in Mongolia.
From left, back row: Hammerskjoeld Simwinga curbed elephant poaching in Zambia. Willie Corduff stopped a Shell Oil pipeline in Ireland. Orri Vigfússon slowed salmon overfishing in Iceland.

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