Images courtesy of Families Organized to Represent the Coal Economy

Grist has found a priceless artifact of the coal industry's massive PR effort: Eyes for Frosty, a coal coloring book produced by the lobby group Families Organized to Represent the Coal Economy. The basic plotline: Two kids are looking for eyes for their snowman when they are visited by Power Rock and Spurt, two charismatic anthropomorphized lumps of coal who teach them how abundant and useful coal is.

Parents, if your kid just can't get enough of staying within the lines of dirty energy propaganda, never fear! Chesapeake energy has a natural gas coloring book, too.

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