Extreme Makeover: Seafood Edition

crab-300x200.jpg

Marketers gave these former trash fish new names—and transformed them from gross to gourmet.

NEW NAME

OLD NAME

STORY

Orange roughy

Slimehead

Originally named for its mucus-covered head

Torbay sole

Witch

Renamed by UK grocer Marks & Spencer after a picturesque English bay

Rock salmon/hass

Spiny dogfish

The result of an $8.5 million '70s campaign to rebrand "underutilized species"

Silverbrite salmon

Chum salmon/dog salmon

One of the cheapest kinds of salmon, it has canine-like fangs.

Peekytoe crab

Rock crab

Considered essentially worthless till the mid-'90s; now the darling of trendy restaurants

Scarlet snapper

South African hake, Malabar blood snapper

"Anything that is red is going to be sold as red snapper, no matter what it is," says one restaurant supplier.

Blue cod

Oilfish

Like escolar, oilfish is known for its laxative effect.

Source: Marine Policy

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Comments

Its really an amazing what

Its really an amazing what you can do with enough creativity and cookingskills! By the way, I love your site! I've been following your site for a couple of weeks now and it's simply amazing! I Love it. It got exactly what I like to read about. Especially futuristic designs, but everything other creative things as well. I definitely going to make & try this..

Hi, Hey thats really yummy.I

Hi,
Hey thats really yummy.I love seafood.As I have heard Seafood is the main source of people’s exposure to methylmercury, which is linked to learning disabilities and developmental delays in children and to heart, nervous system and kidney damage in adults. Thanks for sharing.

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