The 2008 Zeitgeist

THE 2008 ZEITGEIST....According to Google, here are the search terms that increased the most since 2007. Pretty weird group, isn't it?
Obama and Palin? No surprise there. David Cook? He's the latest American Idol winner, so no surprise there either.
Beijing 2008, Facebook, and iPhone? I wouldn't have guessed them, but OK. Makes sense.
But Fox News? YouTube? Those seem like they would have been massively popular well before 2008. What happened?
And ATT? Huh? I assume this is a search for AT&T, the telecommunications giant. Why on earth did they suddenly get trainloads of Google fu?
And finally, there's Surf The Channel, clearly a Zeitgeist choice designed solely to make me feel old. I've never heard of it. Googling it, I find that it's a "website for TV enthusiasts. We go out into the internet, find the shows we love on other sites and then list them here on our paqes." And it is the tenth fastest growing Google search in the United States. We are all doomed.
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My own personal experience is that even though I think I'm net savvy it wasn't until this year that I knew I could find my favorite TV shows on youtube. I still thought it was for home movies and amateur skits and the like.
Youtube as a replacement for Tivo or DVR explains why it has boomed in popularity. Plus there are some really good, commercial quality videos there as well.
Hi-def video plus hi-speed internet means people want content, a lot of it.
Surf the Channel is an aggregation site for links to copyrighted material hosted on foreign (and thus hard to prosecute) sites.
Most every episode of The Simpsons, for example, is hosted on an East Asian Youtube-like site. Surf the Channel provides direct links in English to the relevant content without having to navigate the non-English sites yourself.
Seriously, is there a reason for this?
i do so much surfing via the Google search box that i sometimes just type a partial URL in there and let the search bring up the real link. so, i'll type "youtube" into the search box and then click the link when it comes up.
"Seriously, is there a reason for this?"
i do so much surfing via the Google search box that i sometimes just type a partial URL in there and let the search bring up the real link. so, i'll type "youtube" into the search box and then click the link when it comes up.
The new Chrome browser encourages this by making the address bar and search bar the same thing.
I suspect many people are like cleek and type in partial urls and then just go for the two click sol'n rather than type over in a more obscure field to save a click.
But there's lots to find by googling youtube, including news articles about youtube, wiki results, financials, etc.
And some sites are harder to type than youtube. And are they .org or .com or .moby? Beats me, but teh g00gle knows.
I sometimes use the Google search bar on my web browser as an alternative to typing in a url, even for websites I visit relatively frequently. Several of those "facebook" hits are probably me using google to get me there from the computers at the public library, for instance, where I don't have a bookmark.
Also, you would be surprised how many people use the search window to go to a page's homepage. One of my friends does this and it's maddening to watch him access the web.
Posted by: Mo on 12/10/08 at 2:52 PM Respond
Not to project this level of insight onto your friend, but google optimization engine does a good job of keeping the most relevant site on top, so when you have a situation where there are multiple similar page names (one I can think of that unfortunately nobody will be able to relate to is VW parts supplier Momentum Motorsports). The websites momentummotorsports.com, momentummotorparts.com, momentum.com, and momentummotorsport.com all go to different businesses, only one of which sells the axles I need. So, typing "momentum VW" into my search bar brings up the correct page at the top of the list. I'm sure there are much better examples, but I find this benefit makes it worthwhile to use the search bar for almost all of my non-regular web surfing (because firefox does a great job of keeping my most visited sites one click away).
Thersites,
Google is my homepage, which I'm sure pleases Google. So I never 'goto' Google.
I don't work for Google so I am free to state that they really have their act together. I use gmail as well. In many ways for me Google replaces bookmarks, which I am sure also pleases Google.
Oh, and jerry, no site should be exclusively hosted on a .mobi website. .mobi is supposed to be a special extension for mobile devices to surf pages designed to be less cluttered with pictures and formatted to fit more easily on portable devices =)
Oh geeze, and the Googlephile above is me.
And as long as I'm on the topic of user interfaces - Kevin, I've hinted my I'll just blurt it out - this comment box sucks.
Maybe that stuff is all contracted out now that you work for the "Man" but your customer service was a LOT better back when you Calpundit yourself. In this day and age customer service counts for a LOT, and it is a drag to see you failing at it.
[We know it sucks, honest we do. But please hang in there - We are getting a new platform in the coming weeks and hopefully these problems will be remedied.]
Thanks for answering my question. It makes sense, but raises another question. There's not really a way to distinguish a "search" that's just using Google as a shortcut to a location I know, as opposed to using Google to find something whose location I don't know. I suspect the latter is the more interesting statistic.
thersites,
Well, depending on how Google cookies they could tell whether you are repeating your searches, and how many times. I bet they know that info. Whether they give that info away for free I dunno. I wouldn't give it away for free.
"it is the tenth fastest growing Google search in the United States. We are all doomed."
No kidding. The top ten rising Google searches, and not one of them connected to looking at naughty pictures? They must have censored the searches.
Also, I'd have thought search terms related to the economy, like "jobs", or "where'd my savings go" would have featured.
I added to the tally for Fox News. My gym's TV was hardwired to the Fox News Channel. While watching Neil Cavuto probably improved my aerobic fitness because I would take out my anger on the eliptical trainer, it made my head want to explode.
So I did some googling to see if I could find an especially egregious example of their hackery. It took a while for me to find a succinct example that I could attach to a letter requesting that the gym at least rotate the channels.
Surf the Channel has direct links to almost every popular TV show -- broadcast AND cable. Watch any cable series on demand, for free. A very handy thing indeed.
The fact that it's a top 10 search term doesn't mean that "we" are doomed. But certain business models sure are.
Kevin,
You buried the lede.
The really interesting bit of news on the Google site was the list of fastest rising Google translate terms. Four of the top 5 terms were "you", "thank you", "please" and "love".
Now, that's change we can believe in.
Could the reason Youtube & STC are growing so rapidly be that so many people are now getting a high speed link...
When I bought my most recent computer at Best Buy last March, I told the 'experts' that I wanted a computer particularly adept at displaying online TV shows and videos. They acted as if it was the most bizarre request that they had ever heard. By dropping cable and picking up high speed, I actually saved $3/mo.
People want to watch even more teevee? The Idiocracy continues...
Not necessarily. Thanks to sites like, apparently, surf the channel, or the imperfect tv-links.com (or is that.net?) that I've been using, you can pretty much see any episode of any remotely popular series at will, whenever you want it -- if you're willing to take Japanese subtitles or the like in your stride. What that means is that the quality of your TV viewing can advance in leaps.
If you do feel like watching TV, you can watch that really good series at your leisure, without sitting through commercials, without sitting through ends and beginnings of more stupid programs while waiting or lingering.
If you do feel lazy, no longer a need to watch whatever crap happens to be on the tele right then; pick your quality entertainment of sorts.
That's how we've been using it, anyhow (e.g. one episode of Lost per night, for an extended period last year...)
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