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The Power of Couch Potato-ism
| Sun Nov. 1, 2009 9:28 PM PST
Guess what? Apparently DVRs aren't the commercial killers everyone was afraid they'd be. Even though DVRs let you skip past ads, it turns out that lots of DVR users are too lazy to bother:
Against almost every expectation, nearly half of all people watching delayed shows are still slouching on their couches watching messages about movies, cars and beer. According to Nielsen, 46 percent of viewers 18 to 49 years old for all four networks taken together are watching the commercials during playback, up slightly from last year. Why would people pass on the opportunity to skip through to the next chunk of program content?
The most basic reason, according to Brad Adgate, the senior vice president for research at Horizon Media, a media buying firm, is that the behavior that has underpinned television since its invention still persists to a larger degree than expected.
“It’s still a passive activity,” he said.
Hard to believe. Maybe lots of people actually like commercials? I can't tolerate them, myself. Whenever a commercial break comes on, I start manically flipping through the channels looking for something else. Maybe a few minutes of a ballgame. A little bit of CNN. Anything. Having to sit through commercials is like having to eat breakfast without something to read in front of me: completely intolerable.
Which really means I should get a DVR and join the 54% of viewers who do skip ads. Instead I watch shows at their regularly scheduled times and then immediately start channel surfing whenever commercials come on. Sometimes I get back before the show starts back up, sometimes I don't. Pretty dumb, I suppose.
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Comments
DVR quality is so much
Submitted by bryrock on Sun Nov. 1, 2009 10:52 PM PST.
DVR quality is so much better than the old VCRs that sometimes you can just plain forget you are watching a recording. Also, depending on the DVR, precision stopping can sometimes be difficult. Generally you can count on a network ad being the last commercial before a program resumes, but sometimes even if you try to stop/resume play there the thing will still blow right past 20 seconds of the program.
I agree about the DVR making
Submitted by Anonymous (not verified) on Mon Nov. 2, 2009 5:34 AM PST.
I agree about the DVR making a difference. I love my Time Warner DVR-when I hit "play" after fast-forwarding, it automatically jumps back a little bit to compensate for reaction time, and after some practice, I can get it to resume exactly where the program begins again.
But my mother's Comcast, on the other hand, is touchy and horrible. It doesn't jump back a little bit, so you have to rewind a bit after hitting play. And it's very liable to misinterpret commands and return to the very start or stop the program althogether.
"DVR quality is so much
Submitted by MaynardHandley on Mon Nov. 2, 2009 11:46 AM PST.
"DVR quality is so much better than the old VCRs that sometimes you can just plain forget you are watching a recording."
Huh? Do we have people here living in the year 2000?
The reason you can "forget you are watching a recording" is that the bits from the DVR are IDENTICAL to the bits from the recording. There is NO DIFFERENCE between watching the "real show" and a recording.
And if the bits come from over the air HDTV those bits are pretty damn high quality (rather less if you're getting them via cable or satellite).
Kevin, don't waste your time with a DVR. They are limited in capabilities, and charge you an on-going fee for doing fsckall. Join the 21st century and get your computer to do this for you. I'd recommend a mac, but I assume you can get the same functionality on Windows.
You get an old mac (or buy a mac mini). All you really need is a mac with an Intel cpu --- earlier PPC macs (unless you have access to a G5 are too slow).
You buy an EyeTV hybrid USB stick (costs about $120), comes with EyeTV software.
You install the software, plug in the EyeTV stick, hook up your antenna to the TV stick, hook up your computer video out to your TV.
The EyeTV (comes with remote) provides all the standard TiVo functionality --- brows future shows, record specific shows, record future shows based on name, actress, type, date, whatever. Skip over commercials (or other boring parts of the show, eg if you like American Idol type shows).
But unlike TiVo you can keep adding USB sticks if you want to record multiple shows at once --- I have 3 hooked up to my system. (If you run out of USB slots, buy an $8 USB hub). You can keep adding storage (FW or USB disks) to grow your storage capacity. You can convert your recorded material to play on your iPhone or whatever, or access and control your system over the internet. You can watch stuff recorded on one computer from a different computer. You can pause live TV, or start watching a show that you began recording 5 min ago, and skip over the commercials as you hit them, while the recording continues.
etc etc etc --- everything you would expect from a computerized solution.
And the EyeTV people do a much better job than DVR people of constantly updating the software to add new features.
The Linux people will undoubtedly suggest you use Myth. Yeah, well, if you have two months free to figure out everything that can do, go for it. Or you can buy EyeTV and have a working system within three minutes.
DVR
Submitted by MM (not verified) on Sun Nov. 1, 2009 11:09 PM PST.
Once you have DVR you'll never go back. If I had to choose between HDTV and DVR, DVR would win without a second thought. You simply watch the shows you care about whenever you want, without ever being tied to someone else's schedule. The only reason the time of the showing matter, is that is the earliest you can get to it. And, of course, you can skip over the commercials. Even with sports I purposefully wait a half hour or so just to have time to skip over the commercials.
iTunes
Submitted by Dan W (not verified) on Sun Nov. 1, 2009 11:19 PM PST.
I wait until I hear enough good opinions & reviews for a show and then purchase the show on iTunes to watch commercial free whenever I want as often as I like. Since canceling cable I pay less and watch less, but when I do watch TV I watch something I want to see.
Oh, btw, if Nielsen ever
Submitted by bryrock on Sun Nov. 1, 2009 11:27 PM PST.
Oh, btw, if Nielsen ever contacts you about being a Nielsen household, having had the experience I would advise thinking twice before you let them hook up their equipment to any AV gear that you value.
We were contacted about 6 years ago and the process involved them opening up all TVs and recording devices we had at the time, which included a deluxe Sony XBR TV and two top-of-the-line (in their day) VCRs. They completely destroyed one of the VCRs and cracked another one and screwed up the color on the XBR such that every now and then we had to jiggle a wire to get rid of the purple wash-out. They replaced the destroyed VCR with a piece of junk, then they told us to be sure we called them if we upgraded any of our equipment, and they called us about every 6 months to make sure we hadn't forgotten to tell them. There was no way I would let them near anything with a new factory warranty (which is voided as soon as they open it up to do their thing), so we held off purchasing anything new for several years because we knew they would lose interest in us once I had my 54th birthday, and indeed they did come out to disconnect everything within a month of that milestone. Afterwards it was safe to get that flat-screen.
They wouldn't have liked me telling anyone about this while we were still active, but I've always wanted to get this off my chest.
Commercials
Submitted by Mario on Sun Nov. 1, 2009 11:58 PM PST.
I've been using a DVR for years and I still watch commercials, depending on the show. If I don't particularly like the show I'll probably skip right past, but for the ones I like, I'll typically sit through them (unless an annoying one pops up). The reason is simply because of the article you point to -- I know people are looking, and I want to make the fans of my shows look as good as possible to advertisers.
I particularly make a point of watching the ads for a few shows on FOX, like Fringe, because the announcer says before each commercial break how long it is. The network is experimenting by having more frequent, shorter commercial breaks (no more that 90 seconds, often less) on shows with a high % of DVR viewers. It's not that I don't mind the time, it's just that they so clearly want me to watch, I find it hard to refuse. Since they ask so politely, how can I say no? In any event, it isn't laziness on my part; I put a lot of thought into my remote use.
tv watching
Submitted by Anonymous (not verified) on Mon Nov. 2, 2009 12:12 AM PST.
I don't think anyone should watch tv with an intensity where you even notice commercials. Worthy stuff, like PBS, has few interuptions. I just let simple stuff proceed in my peripheral, 'cause tv is secondary. I don't pay attention enough to be there to react to an ad.
You are one f****** awesome
Submitted by Anonymous (not verified) on Mon Nov. 2, 2009 7:46 AM PST.
You are one f****** awesome guy. I think your policy decisions for us all should just be put straight down to law. F*** what other lesser people experience. We should all live in Anonymous Internet Dictator Dude Ville!!!!!
WOWZERS! ZOMG!!!!!!1!
"Worthy stuff, like PBS," To
Submitted by MaynardHandley on Mon Nov. 2, 2009 11:50 AM PST.
"Worthy stuff, like PBS,"
To quote the great Martin Mayer on this subject (from his book _About Television_):
Moreover, the audiences drawn by both news and documentaries tend to be slightly below average in both education and income, a fact that always shocks people who have not thought much about television.
It is hard to see how matters could be otherwise. Leland Johnson of the RAND Corporation, who did studies for the Ford and Markle Foundations on the prospects for cable television, was apologetic about his failure to watch the medium at all. “My problem is,” he said, “that television is a very low-rate data transmission system, and I just don’t have time for that.” Despite much assertion to the contrary, television for most reasonably well-educated people is an extremely inefficient way to learn about anything. People really do learn at their own rate, and television is the most hopeless of lockstep classrooms, insisting that everyone in the audience work on the same time scale. As Wilbur Schramm and his associates put it in their book Television in the Lives of Our Children, “Watching television, the viewer cannot set his own pace. . . . This quality, of course, makes for good storytelling, good fantasy, because in those forms the storyteller should be in charge, and the viewer should surrender himself. But it makes learning harder. That is why the child, after he learns to read well . . . tends to seek information more often from print. With print be is in greater control.”
None of this is to deny that documentaries have been artistically among the most satisfying and socially among the most important contributions of television, or to accept the idea that the poor ratings and minimal audience quality of documentaries give networks an excuse not to make and air them. But it does suggest that among those who insist Middle America is very stupid there are some who may not be so bright themselves.
McLuhan wins again!
Submitted by RZ (not verified) on Mon Nov. 2, 2009 2:45 AM PST.
I DVR and skip the commercials.
The reality shows are DESIGNED for DVRs. The last 30 seconds before the commercial tell you what's coming up. Who needs to see that? It's like they scream at you, "Hey, start skipping kids."
Then when they come back from commercial, they recap WHAT YOU SAW before the break. Now they are screaming, "Stop skipping! But don't worry, you didn't skip over anything good."
Heck, I skip from play to play in football. It's about 40 seconds from last tackle to next play, so if you skip at the tackle, you'll have just enough time to check the formations and watch the play. I'll watch a 3.5-hour game in about an hour.
I think a lot of people
Submitted by Davemunger on Mon Nov. 2, 2009 3:43 AM PST.
I think a lot of people aren't skipping not so much because they are lazy but because they aren't really watching. I'm amazed at the number of people who simply use the TV as background noise. They're washing dishes, talking on the phone, changing diapers, whatever, and they keep the TV on through all of it.
My first reaction is that these numbers are self reported, ergo could be suspect, no?
My second, in the form of a suggestion for Mr. Drum, might be out of date, but maybe not: Before I got my first DVR, I had a correspondingly old television whose remote had a cool button which set a timer for thirty seconds (or some such) for each press; one then could surf to other, non commercial channels (hopefully), and the station would snap back when the time had elapsed. This proved remarkably accurate, as most commercial breaks were exact multiples of a half-minute, and the same multiple to boot. unless they are now staggering their break intervals, I suggest an egg timer, or the like (assuming a DVR is out of the question for someone who recently purchased a new TV).
You need TiVo
Submitted by CDRealist on Mon Nov. 2, 2009 5:21 AM PST.
Kevin, you need TiVo, and you need the real thing, not a generic DVR. The software is much, much better. It will change your life.
Haven't watched TV in years, but the commercials I miss
Submitted by Christopher1974 on Mon Nov. 2, 2009 5:39 AM PST.
I have an insanely short attention span, and very little free time and no extra money for luxuries like cable. So I don't want watch TV at all. I'd watch Hulu maybe, but my 9 year old computer can't handle web video.
Still I miss the commercials. They were always my favorite part anyway. Perhaps that's why I went into advertising and design?
Short-form narrative structure of commercials is ideal. Still watching a whole 30 minutes of TV always feels like such a waste of time. So I just don't watch anymore.
I do though agree that eating breakfast without reading something is intolerable. It doesn't have to be anything of substance, I probably have read more cereal boxes than anyone but the printers.
christopher // inaudiblenonsense.com
No one's mentioned the best
Submitted by Anonymous (not verified) on Mon Nov. 2, 2009 5:58 AM PST.
No one's mentioned the best thing about tv technology - the mute button. Use it early, use it often. On another note, I just watched some of the Series on a new HD tv. Incredible sharpness - makes my old CRT seem like one of those fuzzy 1940s tvs, where everyone was intently watching grey blobs move across the screen.
Like Kevin
Submitted by kahner on Mon Nov. 2, 2009 6:10 AM PST.
I am an immediate flipper during any commercial unless i have a laptop in front of me as an alternative. But I've noticed that every girl I've dated is much more apt to watch through the commercial and annoyed at me when I try switching to something else, so I'd be interested in see the breakdown in results by sex. If Men are much more likely to fast forward and women sit through that would make for some new marketing dynamics.
Heh, it's exactly the
Submitted by Art Eclectic on Mon Nov. 2, 2009 6:46 AM PST.
Heh, it's exactly the opposite behavior by gender in our household.
mythtv
Submitted by Anonymous (not verified) on Mon Nov. 2, 2009 6:43 AM PST.
I set up a mythtv box for my television. It detects and automatically skips commercials (though Bravo, in particular, is good at fooling it). It uses open source software, so it's free. The subscription to the scheduling service is $20/year. The only downside is that it's a bit complicated to set up.
We're fans of the DVR here,
Submitted by Art Eclectic on Mon Nov. 2, 2009 6:44 AM PST.
We're fans of the DVR here, too. Commercials provide an excellent break for bathroom, checking on the progress of dinner, a quick email check, etc... We frequently skip them, but just as often either forget we CAN skip them or use the time for a break.
My complaint with DVR is this idea that people should have to pay a subscription fee for it. I refuse to use TiVo for that reason. I'll also drop the service when Verizon decides to start charging me for same.
I like it, but I'm not willing to pay for it. In fact, I put it right in there with the continuing march toward rent-seeking that every other business is on.
I love Sham Wow commericals.
Submitted by jrw on Mon Nov. 2, 2009 7:11 AM PST.
Vince is the best. "We can't do this all day, you know".
Maybe the people "watching
Submitted by Mo (not verified) on Mon Nov. 2, 2009 7:35 AM PST.
Maybe the people "watching commercials" are doing other things, like going to the bathroom, getting a snack or doing something else besides watching TV with those breaks.
SUT JHALLY is Professor of Communication at the University of MA
Submitted by tpx on Mon Nov. 2, 2009 7:53 AM PST.
The very best talent is used and the most money is spent developing television advertising for prime time. The cost of producing the most expensive TV commercials equals the cost of producing the most expensive movies, per minute, which is why TV commercials are the best cultural artifacts America offers to the world.
Although one has a DVR, one does not use it much for skipping past commercials. The old foreign movies recorded late at night from IFC do not have commercial interruptions. Fast forward is convenient for skipping past the credits, though.
How'd they do that?
Submitted by jhm on Mon Nov. 2, 2009 9:13 AM PST.
This is my main question with the data. Kevin's quote state that the people are watching the commercials, not having them on, or watching commercial free programming.
I don't own a TV
Submitted by Jonathan Green (not verified) on Mon Nov. 2, 2009 7:53 AM PST.
I, personally, would rather spend my time doing something useful than watch television.
Right now I'm at the Suds N Duds Laundromat. I don't even own a TV.
I have almost perfect vision, why? Because I don't own an Idiot Box. I don't listen to the Boob Toob -- who's Lindsay Lohan?
The last show I saw was some episode of Cheers, and even then, only for two minutes before I had to shut it off -- it just insulted my intelligence. When Claudia went, the TV went with her. But instead of just going out and buying another one–which I certainly could have afforded, that wasn't the issue–I decided to stand up to the glass teat. That was 1989 and I haven't looked back. It's been me and by journal since then.
But if you want your electronic babysitters, that's fine. It's just that I'd much rather sculpt or write in my journal or read Proust than sit there passively staring at some phosphorescent screen. If I need a fix of passive audio-visual stimulation, I'll go to catch a Bergman or Truffaut film down at the university, I certainly wouldn't waste my time watching the so-called Learning Channel or, God forbid, any of the mind sewage the major networks pump out.
People don't realize just how much time their TV-watching habit–or, shall I say, addiction–eats up. Four hours of television a day, over the course of a month, adds up to 120 hours. That's five entire days! Why not spend that time living your own life, instead of watching fictional people live theirs? I can't begin to tell you how happy I am not to own a television.
Reading Proust?
Submitted by jrw on Mon Nov. 2, 2009 8:39 AM PST.
In French, I'm sure. Between sculpting sessions. The rest of us poor boobs? We're just watching tractor pulls on ESPN 12. Wait a minute...is your post a parody? Did I just fall for a joke?
Deere B and old McCormick Farmall, like grandpa's
Submitted by tpx on Mon Nov. 2, 2009 9:41 AM PST.
I have an episode of Classic Tractors, from RFD TV, on my DVR.
I think Proust had something to say about tractors.
Submitted by jrw on Mon Nov. 2, 2009 10:35 AM PST.
It was in A La Recherche de Tracteurs Perdu.
Reading Proust?
Submitted by Anonymous (not verified) on Mon Nov. 2, 2009 9:17 AM PST.
Why not spend that time living your own life, instead of reading about fictional people living theirs?
goodness
Submitted by Anonymous (not verified) on Mon Nov. 2, 2009 1:48 PM PST.
what a positively insufferable comment.
*****But if you want your
Submitted by Jasperr (not verified) on Mon Nov. 2, 2009 8:31 AM PST.
*****But if you want your electronic babysitters, that's fine. It's just that I'd much rather sculpt or write in my journal or read Proust than sit there passively staring at some phosphorescent screen.******
Well, woopdy-fucking-do, and good for you! Some of us don't use TV as a babysitter, we use it for entertainment. There's been a lot of high quality output from TV (mostly cable) over the last fifteen years or so. And there's also the option, of, you know, watching a century's worth of groundbreaking cinema via the miracle of DVDs. You prefer Proust? Congrats. I prefer Godard (just caught "Breathless" last night, as it happens), and Scorsese, and film noir, and The Wire, and PBS documentaries. And there's also not much choice if you're a serious sports fan, but to pony up cash for a cable subscription.
For what it's worth, I can see saving the money by not having cable -- I ditched my nearly $2,000/year addiction last spring in favor of digital rabbit ears and a robust Netflix plan, supplemented with internet fare.
But if one IS going to spend the money for cable, it really makes no sense not to pay the 5 or 7 % extra for DVR service. Seriously, Kevin, you'll LOVE it. It's probably the thing I miss most about not having cable (that and having to depend on unreliable websites to catch Celtics games).
But my advice, as someone who had both TiVo (2004-2007) and cable company DVR (2007-2009), go with cable DVR. Seriously. I had my service from one of the three of four most evil companies on the planet, Comcast, and I REALLY preferred their service to TiVo. Maybe I'm in the minority, but it seems to me that, with lots of things, there's not much of a user-friendlyness advantage either way, it's just what you get used to. With TiVo you're getting a third party product that is costly (new HD TiVos start at around $300). When you go with Big Cable, you're just using their box, and if something goes wrong with it, they've gotta replace it. Sure, they charge eight or ten bucks extra a month, but that's less than TiVo charges a month. I honestly just found it less of a hassle. Also, there's no networking BS to worry about -- the programming updates are automatic. With TiVo you have to set up a network or use a phone line to get the programming info. The biggest "killer ap" provided by TiVo that I could see was their "recommendations" feature (the software utilizes excess hard disc capacity by recording shows it thinks you'll like). Well, I found that I was interested in about 5% of the recommendations it made for me. Also, the last thing I needed help with was watching MORE content. Anyway, at the very least, I'd at least try the cable DVR service if I were you prior to shelling out cash for a TiVo. You can always "upgrade" to the expensive TiVo box if you find you don't llike Comcast's or TW's service.
"But if one IS going to
Submitted by Art Eclectic on Mon Nov. 2, 2009 9:09 AM PST.
"But if one IS going to spend the money for cable, it really makes no sense not to pay the 5 or 7 % extra for DVR service."
Maybe on your pricing plan it works out to 5 or 7% extra. I pay $72.00 a month for a beefy TV package via Verizon Fios -- that's $864 a year. They charge $16 a month for DVR "rental" which is $192 a year. Considerably more than 7%.
Charging for DVR is rent seeking, plain and simple.
Several reasons for this
Submitted by Quiddity who can't login as Quiddity (not verified) on Mon Nov. 2, 2009 8:53 AM PST.
a) Commercials are better (not all, but many).
b) Watching live w/ digital television you cannot switch channels swiftly (perhaps you can still with cable feeding old-style frequencies). So people have become trained to sit through the commercial.
c) depending on how it's used, the Fast Forward can go too fast, necessitating a rewind back into the commercial-pod to insure not catching (often critical) first seconds of the next act.
Meant to write "insure not missing"
Submitted by Quiddity who can't login as Quiddity (not verified) on Mon Nov. 2, 2009 8:55 AM PST.
eom
*****Maybe on your pricing
Submitted by Jasperr (not verified) on Mon Nov. 2, 2009 9:15 AM PST.
*****Maybe on your pricing plan it works out to 5 or 7% extra. I pay $72.00 a month for a beefy TV package via Verizon Fios -- that's $864 a year. They charge $16 a month for DVR "rental" which is $192 a month. A bit more than 7%.*****
ArtEclectic: that's a pretty good price. My brother has FiOS (and a huge Panasonic HDTV) and he loves it. But yeah, the upcharge for DVR service is obviously pricier in percentage terms depending on the price of the overall package. I was paying Comcast well over $100/month, and IIRC the DVR surcharge was, like, ten bucks or so. I agree with your comment about rent-seeking, but I think it pretty much applies to the whole GD industry, not just the DVR service. Maybe someday consumer-friendly liberals will be back in charge, and we'll see the costs of cable decline. Sigh.
I second the mythtv thing.
Submitted by Anonymous (not verified) on Mon Nov. 2, 2009 9:16 AM PST.
I second the mythtv thing. They're complicated to set up, but once set up. easy to use. In addition to commercial skipping is the ability to export shows to a laptop for viewing on the road.
Jeez, is there no one here
Submitted by Anonymous (not verified) on Mon Nov. 2, 2009 10:26 AM PST.
Jeez, is there no one here smart enough to recognize well known, well published, parody? What's that say about our ability analyze anything else?
Anyhoo, I am very glad about your DVRs....
http://www.theonion.com/content/node/28694
Area Man Constantly Mentioning He Doesn't Own A Television
CHAPEL HILL, NC–Area resident Jonathan Green does not own a television, a fact he repeatedly points out to friends, family, and coworkers–as well as to his mailman, neighborhood convenience-store clerks, and the man who cleans the hallways in his apartment building
"I, personally, would rather spend my time doing something useful than watch television," Green told a random woman Monday at the Suds 'N' Duds Laundromat, noticing the establishment's wall-mounted TV. "I don't even own one."
According to Melinda Elkins, a coworker of Green's at The Frame Job, a Chapel Hill picture-frame shop, Green steers the conversation toward television whenever possible, just so he can mention not owning one.
"A few days ago, [store manager] Annette [Haig] was saying her new contacts were bothering her," Elkins said. "The second she said that, I knew Jonathan would pounce. He was like, 'I didn't know you had contacts, Annette. Are your eyes bad? That a shame. I'm really lucky to have almost perfect vision. I'm guessing it's because I don't watch TV. In fact, I don't even own one."
According to Elkins, "idiot box" is Green's favorite derogatory term for television.
"He uses that one a lot," she said. "But he's got other ones, too, like 'boob tube' and 'electronic babysitter.'" ...
smart enough to memorize the onion
Submitted by Anonymous (not verified) on Tue Nov. 3, 2009 5:06 AM PST.
maybe you'll get the next nobel.
DVR
Submitted by Anonymous (not verified) on Mon Nov. 2, 2009 12:58 PM PST.
Yep-- pretty dumb. DVR = greatest invention since www.
I have TiVo, but I won't
Submitted by Daddy Love (not verified) on Mon Nov. 2, 2009 2:16 PM PST.
I have TiVo, but I won't proselytize in here. The good thing about DVRs transcends brand or service.
It's not skipping commercials, although I do assiduously. BTW, for every high-quality, well-produced and -written, amusing and/or thoughful commercial there are thousands and thousands of hours of dreck.
And it's not about time-shifting, although we do always. Freeing oneself from "appointment television" is a great good.
What it's really about is pausing, rewinding, and replaying live TV!!! I can't say it enough. During a football game, a film, a TV program, or whatever, you can
(a) Pause it where it is to have a conversation, discuss the implications/origins of whatever is on (my wife just loves my impromptu lectures :-) ), pee, get a bite to eat, or whatever, then return and pick up RIGHT were you left off.
(b) If someone does something cool or says something less than intelligible (on the program anyway), you can back it up and play it again, and again, and possibly even again. I now seethe inwardly at my inability to do this with the radio in my car. What did that guy just say the score was? When is it again that Foghat is coming to play at my local cheesy casino (I know, I know)?
Anyway, THAT'S why you should get a DVR. Oh, and TiVo freakin' ROCKS!
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