Media Figures: What the Candidates Spent to Get Their Message Out

Fri Dec. 21, 2007 1:00 AM PST
chart

Clinton
Total Spent: $3.8 million

chart

Spent $204,000 to build website. Spent only $406 on print media.


Obama
Total Spent: $9 million

chart

Paid $193,000 to Google for advertising. Top broadcast spender ($3,280,000).


Edwards
Total Spent: $4.1 million

chart

Paid $65,000 to former Dean manager Joe Trippi; blogger Amanda Marcotte got $1,500.


Giuliani
Total Spent: $2.7 million

chart

Spent $208,000 on photography, more than Romney


Romney
Total Spent: $17.7 million

chart

Top Internet spender ($1,940,000). Also spent $614,000 on robo-calls


Advertisement

Advertisement

McCain
Total Spent: $2.8 million

chart

Main expenses have been mailing lists ($998,000) and findraising calls ($718,000)


Thompson
Total Spent: $1.9 million

chart

Rented mailing lists from the Florida GOP ($100,000) and Students for Life ($650)


Huckabee
Total Spent: $237,000

chart

Spent $62,000 on his website and $5,400 for advertising online


Figures as of 9/30/07. May not add to 100% due to rounding. Calculated using figures from the Center for Responsive Politics.
Get Mother Jones by Email - Free. Like what you're reading? Get the best of MoJo three times a week.

Comments

If it were possible to put a dollar amount on the time, energy and enthusiasm of Dr.Paul's campaign, grass roots and official he would blow the doors off all the others

is there a *by media conglomerated outlet* chart? wouldn't that be fun?

Post new comment

Alternately, you may login to or register an account
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <ul> <ol> <li> <blockquote>
  • Lines and paragraphs break automatically.

More information about formatting options

MoJo Comments: Send Us Your Feedback

We changed our spam software to better filter comments. Should you encounter any issues, please let us know.

Photo Essays

The chaos and humanity of war.
What becomes of Janesville, Wisconsin, now that GM's left town?
The other side of Gitmo.
American Holidays