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Domino's Dominates Sidewalks (With Pizza Ads)
| Mon Jul. 13, 2009 9:05 AM PDT
In March, citizens of Louisville, Kentucky, experienced KFC-themed pothole repairs. Now, folks in New York City, Philadelphia, and Los Angeles can tread on sidewalks bearing ads for Domino's Pizza.
GreenGraffiti, the Netherlands-based company Domino's partnered with for the campaign, claims all kinds of green cred. Plus, its site says, it's doing the cities a service by washing the sidewalk (though the gross gum in the image shown here suggests that squeaky clean is not the goal, and not everyone is convinced ads are more attractive than dirt).
Good thing Domino's is targeting walkers, since the focus of the campaign, the American Legends Pizza, has 40 percent more cheese than a regular pizza.
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Comments
Lance's Chalkbot
Submitted by CrakeWasRight on Tue Jul. 14, 2009 10:22 AM PDT.
I wouldn't be surprised to see those appear in the US soon, spraying adds directly onto the shoulders of roads. It is pretty much a computerized chalk spraying trailer that is pulled by a pickup. People send text messages to the chalkbot's number and it sprays the note on the road surface along the Tour of France route.
Damn them.
Submitted by Matt Rupert (not verified) on Tue Jul. 14, 2009 7:12 PM PDT.
Who gave that "company" the right to advertise on public space? Cause I know I didn't. I'm a citizen of Philadelphia and would appreciate it if someone would tell me who allowed them to put their shit on my walkway so I can vote them out of office on the next election.
Philly Gal
Submitted by LAHolt (not verified) on Fri Jul. 17, 2009 8:59 AM PDT.
Ditto the comment from Matt.
AND it has 40% MORE CHEESE? So much for promoting a healthier America!
But then Domino's was founded by the nut who's building a religious town in Fla.
My guess is the new owners are probably right wingers who don't care about people but are all about profits as well.
I haven't given Domino's a dime since the 80's when i found out the former owner was funding the over turning of Rowe v Wade.
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