October 20, 2016

Seriously, It Looks Like TrumpTV Just Launched

Graphics. A news-crawl. And 200,000 live viewers.

Donald Trump/Facebook Live

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There’s a “news crawl,” broadcast graphics, pretty decent audio, campaign ads, and a 200,000-plus audience. As the candidates prepared for a monumental political tussle on-stage in Las Vegas for the third and final presidential debate, Donald Trump posted this Facebook Live video, with the accompanying comment: “If you’re tired of biased, mainstream media reporting (otherwise known as Crooked Hillary’s super PAC), tune into my Facebook Live broadcast.” Is this the start of Trump TV?

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It’s risky, but also unavoidable: A full one-third of the dollars that we need to pay for the journalism you rely on has to get raised in December. A good December means our newsroom is fully staffed, well-resourced, and on the beat. A bad one portends budget trouble and hard choices.

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We simply can’t afford to come up short. There is no cushion in our razor-thin budget—no backup, no alternative sources of revenue to balance our books. Corporations and powerful people with deep pockets will never sustain the fierce journalism we do. That’s why we need you to show up for us right now.

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