Newsweek Finds Jesus (Again)

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Newsweek goes for a twofer with this week’s cover story, “The Politics of Jesus,” featuring an image of a cross wrapped in the American flag. As we noted in our religion issue last year, the newsweekly has a long record of sticking J.C. on its cover to attract readers (according to one trade mag, Christ can boost magazine sales 45%). And when Newsweek finds religion, Time can’t be far behind. Sure enough, its cover story this week is “God vs. Science,” illustrated with a crucifix attached to a double-helix rosary. Predictions for next week’s covers: Time—”How Would Jesus Win in Iraq?”; Newsweek—”Are You There, God? It’s Me, Karl.”

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It’s risky, but also unavoidable: A full one-third of the dollars that we need to pay for the journalism you rely on has to get raised in December. A good December means our newsroom is fully staffed, well-resourced, and on the beat. A bad one portends budget trouble and hard choices.

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We simply can’t afford to come up short. There is no cushion in our razor-thin budget—no backup, no alternative sources of revenue to balance our books. Corporations and powerful people with deep pockets will never sustain the fierce journalism we do. That’s why we need you to show up for us right now.

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