Selling Trayvon Martin for Target Practice

Screenshot from WKMG

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


There’s a new low in the highly charged Trayvon Martin case. According to a report from Florida TV news station WKMG, an unidentified entrepreneur aimed to profit by selling paper gun targets depicting the unarmed teenager slain in February. The targets, which were advertised for sale online until Friday, feature a hoodie with crosshairs over the chest—the place where George Zimmerman shot Martin at point-blank range. While there’s plain black in lieu of Martin’s face, tucked into the hoodie’s arm are a bag of Skittles and can of iced tea like the kind Martin was carrying on that fateful night.

An advertisement for the targets had been posted on a popular firearms auction website, according to WKMG, in which the sellers stated that they “support Zimmerman and believe he is innocent and that he shot a thug.” In an email exchange with WKMG reporter Mike DeForest, the seller acknowledged: “My main motivation was to make money off the controversy.” The ad reportedly has since been removed, but the seller told the Flordia news station that the response was “overwhelming” and that the targets were “sold out in two days.” Customers included two Florida gun dealers, he said.

Mark O’Mara, Zimmerman’s attorney, offered condemnation in an interview with the TV station. “It’s this type of hatred—that’s what this is, it’s hate-mongering—that’s going to make it more difficult to try this case,” O’Mara said.

A Huffington Post report linked to a cached version of a GunBroker.com web page (the link now appears to be broken) belonging to a seller named “hillerarmco” from Virginia Beach, Va., which showed the paper targets being sold in packs of 10 for $8. The product description read:

Everyone knows the story of Zimmerman and Martin. Obviously we support Zimmerman and believe he is innocent and that he shot a thug. Each target is printed on thick, high quality poster paper with a matte finish! The dimensions are 12″x18″ ( The same as Darkotic Zombie Targets) This is a Ten Pack of Targets.

Meanwhile, Martin’s mother, Sybrina Fulton, has appeared in a poignant new gun control video rolled out for Mother’s Day in which she advocates against Stand Your Ground, the Florida self-defense law which allowed Zimmerman to walk free for six weeks before he was eventually charged with second-degree murder. We’ll have much more on Stand Your Ground laws—now on the books in various forms across 25 states—in our forthcoming July/August issue of Mother Jones; in the meantime, catch up on essential background and developments in the case with our comprehensive Trayvon Martin explainer.

Here’s WKMG’s report:

OUR DEADLINE MATH PROBLEM

It’s risky, but also unavoidable: A full one-third of the dollars that we need to pay for the journalism you rely on has to get raised in December. A good December means our newsroom is fully staffed, well-resourced, and on the beat. A bad one portends budget trouble and hard choices.

The December 31 deadline is drawing nearer, and if we’re going to have any chance of making our goal, we need those of you who’ve never pitched in before to join the ranks of MoJo donors.

We simply can’t afford to come up short. There is no cushion in our razor-thin budget—no backup, no alternative sources of revenue to balance our books. Corporations and powerful people with deep pockets will never sustain the fierce journalism we do. That’s why we need you to show up for us right now.

payment methods

OUR DEADLINE MATH PROBLEM

It’s risky, but also unavoidable: A full one-third of the dollars that we need to pay for the journalism you rely on has to get raised in December. A good December means our newsroom is fully staffed, well-resourced, and on the beat. A bad one portends budget trouble and hard choices.

The December 31 deadline is drawing nearer, and if we’re going to have any chance of making our goal, we need those of you who’ve never pitched in before to join the ranks of MoJo donors.

We simply can’t afford to come up short. There is no cushion in our razor-thin budget—no backup, no alternative sources of revenue to balance our books. Corporations and powerful people with deep pockets will never sustain the fierce journalism we do. That’s why we need you to show up for us right now.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate