It Begins: Pro-Perry Group Runs First Super-PAC Ads of 2012

Mike Toomey (left) and Texas Governor Rick Perry go way back.Courtesy of the Texas State Library and Archives Commission

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Things could be going better for Rick Perry’s presidential campaign. He probably wishes he hadn’t gone into a total free-fall in the national polls (and in Iowa), for instance. Maybe he regrets giving a speech in New Hampshire on Friday in which he sounded like he’d just shotgunned a bottle of Robitussin. But there’s a reason Republicans still believe he has a shot to beat Mitt Romney: The Texas governor has a lot of money in the bank, and just as importantly, he’s got a lot of friends with a lot of money in the bank.

Perry has not one but two super-PACs working on his behalf—dark money groups that can accept unlimited donations (including from corporate sources)—the most notable of which is Make Us Great Again, founded by Perry’s former chief of staff and long-time friend, Austin mega-lobbyist Mike Toomey. Make Us Great Again has a goal of raising and spending $55 million on Perry’s behalf during the primaries alone, which is a lot. And now it’s on the air with its first set of television ads—making it the first super PAC to hit airwaves during the Republican primary:

We’re betting they won’t be the last.

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OUR DEADLINE MATH PROBLEM

It’s risky, but also unavoidable: A full one-third of the dollars that we need to pay for the journalism you rely on has to get raised in December. A good December means our newsroom is fully staffed, well-resourced, and on the beat. A bad one portends budget trouble and hard choices.

The December 31 deadline is drawing nearer, and if we’re going to have any chance of making our goal, we need those of you who’ve never pitched in before to join the ranks of MoJo donors.

We simply can’t afford to come up short. There is no cushion in our razor-thin budget—no backup, no alternative sources of revenue to balance our books. Corporations and powerful people with deep pockets will never sustain the fierce journalism we do. That’s why we need you to show up for us right now.

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