Kamala Harris’ Personal Popularity Is Surging. So Is Her Campaign Cash.

A new poll shows her favorability soared 16 percent since July. Meanwhile, her campaign out-raised Trump 4-to-1 in August.

Vice President Kamala Harris rallying supporters in Greensboro, N.C., earlier this month.Chris Carlson/AP

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Things seem to be going great for Vice President Kamala Harris when it comes to two key data points any politician obsesses over: cash and favorability ratings.

A new NBC News poll out today shows Harris with a 5-point lead over former President Donald Trump among registered voters nationally, who prefer her to him 49 to 44 percent. That’s a big jump from July, when NBC polling found Trump leading Biden 45 to 43 percent. Not only that, the new poll shows Harris’ favorability rating soared 16 points since July, with particular spikes coming from voters under 30 and Black and Hispanic voters. NBC notes that this marks the largest increase for any politician in the network’s polling since George W. Bush saw a post-9/11 surge.

Harris also outraised Trump 4-to-1 in August, according to new filings from the Federal Election Commission released Friday, which show that her campaign took in $189 million, while his brought in $44 million. Harris has been a boon for Democratic fundraising since President Joe Biden dropped from the ticket in July: As my colleagues and I reported, she raised more than $80 million in her first 24 hours and $200 million in her first week campaigning; her campaign also raised $540 million during its first month and more than $80 million during the Democratic National Convention.

The Harris campaign is not sitting on its cash, having spent nearly $174 million last month, while Trump spent about $61 million. As the New York Times reported Friday, some of the campaigns’ spending gap is reflected in the money they’re putting towards digital operations, with the Harris campaign splashing out on more than $12 million on Facebook and Instagram advertising during the week of the debate, while the Trump campaign spent well under $1 million. Trump’s spokespeople told the Times that the campaign is spending less because they can reach people for free at rallies—though that’s a risky bet, given that Trump can’t be counted on to stick to a scriptor facts.

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